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Massage Therapy Business Plan

April 23, 2018 By suzanne

Massage Therapy Business Plan

Your first step when creating a massage therapy business should be making a well thought out business plan. Why you ask? Well taking the time to thoroughly plan your new venture will make it more likely to be successful.

However, writing a successful business plan can be a bit confusing. While your plan doesn’t have to be formal or fancy, it should definitely cover the basics. So what exactly should you include in your business plan? What is the main purpose of a business plan?

The Purpose

A business plan helps you define your goals and evaluate realistically whether or how those goals can be achieved. If you are planning to borrow money, a financial institution will base its decision to loan you money or not largely on the merits of your business plan. Having a detailed outline for your business plan and carefully researching all the information that goes into it will help you avoid those pitfalls. So it’s very important that you spend time and effort into forming your business plan.

Budget

One of your first steps should be to develop a budget. Unless you are starting your business in a rented space, it should be pretty easy to plan your budget. So what are the first steps of forming your budget? Well first you should calculate how much money you will need to start and operate your massage therapy business for the next three years.

While each massage therapy business is different, there are a few common expenses that they all share:

Licensing Fees
Equipment Costs
Advertising and Marketing
Training
Continuing Education

When forming your budget, you should include how you are going to pay for a majority of these expenses; and whether or not you will take out a loan.

Business Structure

The business structure most commonly used for massage therapy businesses is a sole proprietorship. After all, this business structure is the easiest and least expensive to set up. Unless you have partners or a staff of more than three people, consider starting your massage therapy business as a sole proprietorship.

However if you do have a business partner, consider setting a limited liability partnership. If you have a franchise or have a large staff, you should set your business up as a corporation or limited liability corporation.

Location and Competition

This step is crucial, as there are usually many massage therapists in any given area. This section of your business plan will also address whether you plan to have a niche, such as sports massage therapy, deep tissue massage, or massage therapy for pregnant women and new mothers. Additionally, you should scout out a good location that is easily accessible to your customers.

To analyze your competition, see what they’re doing right and what areas they can improve on. By doing this, you can build a better plan by learning from others mistakes and successes.

Marketing

This is a crucial part of building a successful business and business plan. The marketing section of your business plan needs to address what media outlets you will advertise your new business in, whether you will offer customers occasional discounts and special promotions, whether you plan to have a website as a marketing tool, whether they are any complementary businesses you can team up with to gain new clients and how you can use public relations strategies to gain media attention.

Make sure you set up automatic emails and stay in touch with previous customers. It’s important that you have this section of this business plan thoroughly planned out.

The Takeaway

In short, formulating a detailed business plan should be your first step when starting a massage therapy business. Putting your career goals and operational plans into writing is important, whether you plan to work as an employee or be self-employed.

Interested in building your business? With Massage Practice Building we show you how to build your client base, how they and others can help you grow your business, develop it into a system that continues to feed you clients and how you can give your clients additional tools for their wellness goals. What makes Massage Practice Building different than other coaching and training? Our program is designed to build your career however you want it and extend your career your entire lifetime. It’s a solid business program that is guaranteed to succeed. At Massage Practice Building we really do care about your success!

Is Massage Therapy a Good Career For Me?

April 14, 2018 By suzanne

Is Massage Therapy a Good Career For Me?

Chances are that if you are looking into massage therapy as a carrier, then its probably a good fit for you. If there is already something about this field that attracts you, it’s certainly a good sign. Maybe you are seeking a new professional challenge that will give you financial security in an exciting area. Perhaps helping people is one of your career goals.

However you may still be wondering if massage therapy is a good carrier path for you. If that’s the case, stick around! We will explore more about what makes massage an appealing job for so many people.

Qualities of a Good Massage Therapist

If you are looking into this field, then its pretty likely you already possess some of these qualities. As in any carrier, there are key defining qualities that make up a good massage therapist. Here are a few traits that make up a good massage therapist:

Working with and helping people is a professional goal of yours.
You have a caring and empathetic personality and enjoy listening to others.
You thrive on close contact with other people.
You care about your own health and wellness, as well as that of others.
You would prefer to work part of the day on your feet.
Having a flexible work schedule appeals to you.
You picture yourself working in a setting like a spa, hospital, fitness center or private practice.
You have an entrepreneurial spirit and would love to market yourself or a business.

Obviously these aren’t the only characteristics of a good massage therapist, but they are some of the most common ones. If you find yourself relating to any of these statements, chances are massage therapy is a good career for you.

Daily Life of a Therapist

If helping people every day interests you, then massage therapy is a good career for you. Having that drive to help people is the first requirement for becoming a massage therapist. There are many other careers that allow you to help people on a daily basis. Social work, nursing, customer service, childcare; the list goes on.

However unlike professions like nursing or social work, you can often obtain a degree in less than twelve months. Imagine yourself in an exciting new profession at this time next year! Not only that, massage therapy allows for a flexible schedule. Additionally, many massage therapists are sole practitioners. That means massage therapy is a great career for people with an entrepreneurial spirit and enjoy all aspects of running a business. If flexibility and independence appeal to you, then massage therapy is a great carrier choice.

Explore Your Options

Massage therapy also offers many opportunities to further your career! Consider specializing in a specific type of massage or technique. You can specialize in:

Swedish massage
Shiatsu
Thai massage
Sports massage
Tui na
Hot stone massage
Acupressure

You can always learn more about massage therapy by going back to massage therapy school. If you have a massage therapy school in your area, talk to the admissions department. See if you can drop in on a class or speak to graduates of their program to find out more about being in school for massage therapy.

The Takeaway

In short, if you are already drawn to massage therapy it’s definitely a good career option for you. It offers independence, flexibility, and so much more!

Massage Therapy: Creating A High Income

April 7, 2018 By suzanne

Massage Therapy: Creating A High Income

When entering the massage therapy profession, you will probably wonder if there are any opportunities and if it’s truly a growing field. Well thankfully as a massage therapists, you’ll have some amazing opportunities! It’s all about where you work and how you take advantage of those opportunities.

You may be wondering, how much can I make? Or maybe you’re more interested in how you can advance your carrier. Either way, let’s dive into everything you will need to know about becoming a massage therapist.

#1: How Much Can A Massage Therapist Make?

The current median salary for massage therapists is around $39,860 per year. Of course, actual salaries may vary greatly based on specialization within the field, location, years of experience and a variety of other factors.

When you decide to enroll in a massage therapy program, you can either complete the minimal training hours to begin working as quickly as possible, or you can complete more hours to specialize in a particular type of massage. The latter can sometimes yield a better paycheck in the future due to your expertise in a specific area.

Your earning potential as a massage therapist will depend on your workplace and your ability to build a large client base. Establishing a regular list of clients can provide a steady income and gives you the potential to earn more. So make sure to enjoy what you do and keep improving!

#2: Is This A Growing Field

Massage therapy is definitely a growing field. As more health care practitioners view massage as an important part of overall patient wellness, the demand for skilled massage therapists has grown. With massage now recognized as a legitimate way to treat injury and mental health issues, places other than spas will look to hire massage therapists.

Massage therapy is becoming more recognized as a treatment, which is great news. More and more people are looking to find more holistic remedies to their issues, and massage therapy provides that.

#3: What Kind of Institutions Hire Massage Therapists?

Generally, massage therapists are hired by an assortment of very different types of facilities, including:

Personal care services
Offices of other health practitioners
Traveler accommodations (hotels)
Other amusement and recreation industries

While you may not go out on your own at first, the number one career path for massage therapists is self-employment. Many massage therapists work independently. So there are a lot of different carrier paths for massage therapists, which is great!

#4: How Do I Advance My Carrier?

Advancing in your massage therapist career is all about experience—the more you practice, the better chance for advancement.

Because you don’t need a higher degree to advance in the massage therapy field, you won’t need to worry about paying to go back to school. Instead, gathering a large client base is the best way to move forward in your career. Of course you can always return to massage therapy school if you want to specialize in a specific type of massage. If you specialize in something you are a lot more likely to get clients and be successful.

The Takeaway

In short, there are plenty of opportunities for massage therapists. It’s a growing practice with high demand and it’s very flexible! There is always room to learn more and advance your carrier. But the best way to increase your salary is to make sure you specialize in a specific type of massage.

Hello world!

June 19, 2017 By suzanne

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